I am catching up with posting online my articles.
This is the continuation of the previous article:
HONEST AND DISHONEST PUBLICITY - PART 1
HONEST AND DISHONEST PUBLICITY - PART 2
So what can we do about it ?
Well... the answer is straight forward and simple !!!
We must change the current system. We must stop complaining about how bad the system is and we must stop running away from it trying to find peace and tranquility in secluded places.
We must face the system and change. In the end it is us who have created it and so we have the power ( although we think that we don't ) to create a new system which is best for all.
But where and how do we start with the change ?
Because we talk in this article about the publicity so we should start making the corrections in this area. Thus if you advertise something stop trying to manipulate people so that you may sell as much as possible. Change your starting point when it comes to publicity. Present your product or your services but do it as an information and presentation which is real. Don't try to create unreal phantasies in the minds of your customers in instead present real facts.
Now... here is something important to realise. Your competition will continue to use the dirty tricks of marketing and publicity and most probably they will continue to make a lot of money while you may be struggling with your business. And maybe you will be forced to bankrupt. Obviously then you will be tempted to go back to the "traditional marketing methods" and do the same thing as your competition. But listen to it:
This process of change of the system will not be easy as we have already let it gain a lot of momentum and now it is rather difficult to stop this monster in one moment. And you must also realise that the moment when you will consider to close down your business or go back to old habits will be the moment of test. Once you pass you will gain more clarity and freedom. You may be facing some financial difficulties but you will no more give your power to the current system. As a matter of fact you will make it weaker. And then - despite the possible hardness of the situation - you will have to find a way to sustain yourself within the system and start creating something which is best for all.
You'll see... this process will take some time. And it will be rather difficult. But still remember:
If you don't do it... if I don't do it... then who will ? And how do you expect the system to change if you don't stop to continue creating it the way it is now and you don't change yourself ?
If you don't change then nothing will change. The things will only get worse as this is the current tendency and direction of our current creation. Look around and see for yourself what is happening in this world. This is a dead end road. And this "dead end" simply means destruction of the ecosystem and life on this planet.
So you make the choice between making more profit and more money and destruction of this planet and the life on it !!!